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About Powerhouse ⚡

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Traditional housing is stuck in the past. Residents expect more choice, more flexibility, and a stronger sense of community - but operators are running on legacy tools that slow everything down.

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Powerhouse changes the game. Our AI-powered, Salesforce-native PMS gives co-living, student housing, and senior living operators the control, automation, and ROI they need to scale their portfolio and deliver living experiences that meet today’s expectations.

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We're an ambitious team of currently 6 people with a challenger mindset: moving fast, building bold, and shaping a new category in European PropTech. Our HQ is at Ghent's Wintercircus, surrounded by high-growth companies and ambitious founders. We push for excellence, but we make room for the wins and the moments that keep a team strong.

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What you'll actually do

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We've defined three strategic pillars: Category Leadership (own the shared living platform space in Europe), Brand Distinction (become the platform operators want to work with), and Revenue Engine (build predictable pipeline together with sales).

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We've run experiments and started building a content factory with clear topics and a visual identity that's coming to life (think rock band energy, ACDC through a PWHS lens).

Now we're looking for our rockstar to refine the playbook, execute it, and take it to the next level.

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‍You'll sit at the center of sales and marketing. That means two jobs in one:

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🤘🏻 Build the brand

• Turn our rock band positioning into consistent, recognizable content across channels.
• Execute the content factory: plan it, produce it, publish it, measure it.
• Own newsletter, video, social, and campaign execution.
• Bring customer stories to life through the roadshow concept.

🎸 Accelerate deals

• Create content mapped to sales stages that helps move deals forward.
• Partner with sales on outbound campaigns (add the marketing touches that make outreach land).
• Deliver sales enablement assets: case studies, competitive positioning, product material.
• Support ABM motions as we mature that muscle.

You'll own the marketing KPIs and know what's working.

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Your Profile

• 2-5 years in B2B marketing, ideally SaaS or PropTech. Startup pace preferred.
• You've run demand gen or content programs (not just planned them, executed them).
• Sales-minded. You understand pipeline, deal stages, and what content actually helps close.
• Genuine interest in real estate or shared living. You'll need to speak the language.
• Comfortable with marketing tooling (CRM, email, analytics, content platforms).
• Fluent in English or Dutch. Conversational French is a plus.

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Why Powerhouse

• High-impact role in a fast-growing European PropTech scale-up
• Direct influence on GTM, growth, and company direction
• Close collaboration with founders
• Competitive salary + ESOP potential
• Office in Ghent's Wintercircus, surrounded by top tech teams
• A company that values ownership, clarity, and momentum

Interested? 👉🏻

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Reach out to the team via Linkedin or send a short introduction to bart@usepowerhouse.io.
Tell us why you’re excited about this role and how you’d make an impact.

Let’s shape the future of real estate together!