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About Powerhouse ⚡

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Traditional housing is stuck in the past. Residents expect more choice, more flexibility, and a stronger sense of community - but operators are running on legacy tools that slow everything down.

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Powerhouse changes the game. Our AI-powered, Salesforce-native PMS gives co-living, student housing, and senior living operators the control, automation, and ROI they need to scale their portfolio and deliver living experiences that meet today’s expectations.

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Our Culture

Fast-moving, high-impact environment

We’re growing quickly, building fast, and shaping a new category in real estate. You’ll feel your impact every week.

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Ambitious team with a challenger mindset

We’re a focused, driven group that loves bold ideas and takes pride in building something big together.

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Work from an iconic location

Our home at Ghent’s Wintercircus is a hub for ambitious founders and high-growth companies - an inspiring place to do your best work.

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Build the future of property tech

Be part of a team transforming real estate operations with an AI-powered, Salesforce-native platform used across Europe.

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We work hard - and celebrate

We push for excellence, but we make room for fun, shared wins, and the moments that fuel a strong team.

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Key Responsibilities

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You are responsible for turning marketing into a scalable growth engine by driving in- & outbound and strengthening our brand across Europe.
Key responsibilities:

• Execute and continuously refine Powerhouse’s marketing strategy.
• Ensure Powerhouse remains visible, relevant, and differentiated in the market.
• Stay close to industry trends, events, and competitors to identify opportunities early.
• Own demand generation strategy across inbound and outbound motions.
• Optimise campaign performance across channels, balancing experimentation with predictability.
• Guide a content strategy that positions Powerhouse as a thought leader in shared living and branded real estate.
• Ensure ICPs, buyer personas, and value propositions stay sharp and up to date (SPICED framework).
• Review and steer SEO and digital growth strategy (SEO, SEM, social, growth hacking).
• Own the marketing KPI framework and analytics dashboard.
• Partner with Sales & Customer Success on messaging, target accounts, and go-to-market initiatives.
• Deliver sales enablement assets (case studies, product material, competitive insights).

Your Profile

• 2-5 years of experience in outbound sales or GTM roles - ideally in B2B SaaS or a fast-paced startup environment.
• Thriving in a growing company where speed, ownership, and initiative matter.
• Strong experience with demand generation, pipeline metrics, and ROI tracking.
• Comfortable working closely with sales and founders.
• Knowledge of marketing tooling.
• Fluent in English or Dutch, conversational French is a plus.

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Why Powerhouse

• High-impact role in a fast-growing European PropTech scale-up
• Direct influence on GTM, growth, and company direction
• Close collaboration with founders
• Competitive salary + ESOP potential
• Office in Ghent's Wintercircus, surrounded by top tech teams
• A company that values ownership, clarity, and momentum

Interested? 👉🏻

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Reach out to the team via Linkedin or send a short introduction to bart@usepowerhouse.io.
Tell us why you’re excited about this role and how you’d make an impact.

Let’s shape the future of real estate together!